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3 Facebook Business Mistakes You Can’t Afford to Make

June 19th, 2012 | Posted in: Facebook Marketing, Local Business Marketing, Social Media Marketing

Nowadays, most businesses are well aware of the marketing potential of Facebook and have at least a Facebook business page started there. Considering that there are nearly a billion members on Facebook, the potential reach of the social site is absolutely staggering on a local, national and international scale. Still, you can’t just post a […]


Quickest Way To Burn Through Your Advertising Budget

June 22nd, 2011 | Posted in: Local Business Marketing, Pay Per Click, Search Engine Marketing

The majority of business owners continue to side-step this one particular question of mass Importance: Who is your target market? And for the few that actually give me an answer, there’s a strong chance this was their answer: ‘Everyone.’ Well, this couldn’t be farther from the truth (unless you’ve got tons of dollars), especially when […]


How Long Should Your Video Be

April 9th, 2011 | Posted in: Content Marketing, Local Business Marketing, Search Engine Marketing, Web Video

  How long should my video be? is a big question people ask a lot of times and it really depends on what the goal of the video is.  Yes, people have a short attention span.  Take a look into your niche.  Look at what other folks are doing in your marketplace. Go to YouTube […]


Most Common Video Marketing Failures

April 8th, 2011 | Posted in: Content Marketing, List Building, Web Video

Local businesses try online video with little success and don’t understand why. This post explains the most common online video failures guaranteed to sap video viewership. The first most common failure in video marketing is the video intro is too long and people are hitting the back button. The intro is there to let viewers […]


Email Marketing Makes Follow Up a Cinch

March 21st, 2011 | Posted in: Email Marketing, List Building, Local Business Marketing

Are you struggling to follow up with everyone that comes in contact with your local business? Well, following up and touching your existing and prospective clients a number of times is ESSENTIAL if you want to increase sales and more importantly increase your bottom line. 7 is the magic number for the number of times […]

Follow Up Marketing

Best Way to Stay In Front of Prospects and Customers

March 9th, 2011 | Posted in: Email Marketing, List Building, Local Business Marketing, Mobile Marketing, Online Lead Generation

Follow up marketing is a big, big deal when it comes to converting prospects to customers in your local business. Unfortunately, this powerful strategy typically gets put on the back burner by local and small businesses left and right. The great thing about following up via the Internet is the web allows businesses to automate […]

weak content

How to Naturally Increase Web Rankings

January 24th, 2011 | Posted in: Content Marketing, List Building, Online Lead Generation, Search Engine Marketing, Search Engine Optimization, Website Development

Weak, generic, boring content is not going to get anyone excited about what your local business has to offer. Actually, weak content can have a huge negative impact on your business’s online marketing efforts as well. Here’s how… First, your website visitors are not going to be excited about the generic information that is on […]